Hammies needed a high-energy video campaign to showcase their retro-inspired shorts in a way that felt fresh, fun, and undeniably nostalgic. We delivered two unique films that captured the carefree spirit of summer. 

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Directly inspired by Wet Hot American Summer, this video fully embraced the nostalgic charm of classic summer camps, infused with cheeky humor and over-the-top antics. Every scene leaned into the absurdity and playfulness of the era, making it feel both authentic and hilariously unforgettable.

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A sun-soaked, slow-motion dream of classic summer vibes and vintage cool—this spot played with exaggerated close-ups, playful energy, and just the right amount of mischief to embody the carefree essence of Hammies Shorts.

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With playful, tongue-in-cheek tone, the campaign not only showcased the shorts but also transported viewers into a timeless summer fantasy, reinforcing Hammies’ retro brand identity.