To launch the Dirtbag Darling Boot, SeaVees needed a photo and video campaign that embodied its adventurous, workwear-inspired spirit. We crafted a day-in-the-life narrative following Johnie Gall (aka Dirtbag Darling) as she put the boots to the test—exploring trails, exploring the iconic Bart's books, and embracing the ethos of a life well-worn.

​​

In one day and at four locations, we captured the rugged durability and everyday versatility of the boots. The campaign positioned the Dirtbag Darling Boot as the go-to choice for modern explorers, reinforcing SeaVees’ commitment to timeless, adventure-ready footwear.