HG Insights, a B2B tech company, lacked a strong video marketing presence, making it difficult to stand out in a saturated market. They needed engaging content to build trust, showcase their expertise, and connect with their audience.

1. Created Evergreen Content to maximize investment and future use.

2.  Led a Collaborative Process with weekly check-ins to keep HG’s vision central.

3. Humanized Tech & Data with human-first storytelling to ensure every video felt relatable and engaging.

Las Casitas Films created 10 video deliverables including an executive summary, customer testimonials, product videos, and persona-driven animations—designed to humanize their brand and bring warmth to complex data.

With a new, human-centered video marketing strategy, HG Insights is now positioned to stand out in their industry, engage their audience more effectively, and drive meaningful brand growth.